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What is Architectural Photography?

Architectural photography isn’t any ordinary type of photography. It’s a specialised field that requires both an eye for aesthetics and an ability to capture an accurate representation of a subject. This usually takes into consideration the exact proportion and perspective control of a building or other structure. Making the distinction It’s important to understand the…

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What is Commercial Photography?

If you are in need of photos for promotional purposes, it’s very important to make the distinction between various types of photography – most notably commercial photography. The main difference is the focus and technique. However, to reduce it all down – it’s all about capturing the most ‘sellable’ features of a subject, whether that…

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Getting e-commerce right

Getting e-commerce right The Importance of good e-commerce imagery. Pack shots are the life blood of e-commerce. Without a good image you run the risk of your product not selling and even worse your business looking unprofessional. Quite often companies look to the cheapest quote when commissioning photography, however, in the case of e-commerce photography…

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Hong Kongs workshops

Hong Kongs workshops Over the years I’ve been lucky enough to do a fair bit of travel with my job and undoubtedly one of my favourite destinations is Hong Kong. And one of my favourite subjects is Hong Kongs workshops It seems that wherever you look there’s something to photograph, something to pique the interest…

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Restaurant photography case study

Restaurant photography case study Restaurant photography is fun and has its own challenges – you want to show the space and capture the vibe all in a still image, whilst at the same time cause minimal disruption to their busy service. When the Santa Monica Group contacted me saying they needed a good commercial photographer in Brisbane to showcase…

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Jewellery case study

Jewellery case study It’s been a busy few months at Tommac Photography! I was delighted to be commissioned to photograph the amazing jewellery collection of master jewellers and design specialists, Ashley Douglas. Ashley and Doug were keen to have all of their jewellery photographed with the intention of showcasing it in their forthcoming online store. It…

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Riding the rollercoaster

Riding the rollercoaster Starting a new business can be tough. You may be an expert in your field but are you an expert business person? Can you market yourself like a pro? Can you network like Mark Zuckerberg? Now add to that mix being an immigrant to a new country with a child to support…

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