Case study - Hardy Brothers - Vogue shoots

Case Study: Hardy Brothers — Vogue Advertising Campaign Photography in Brisbane

This project involved photographing a series of double-page Vogue advertisements for Hardy Brothers Jewellers, one of Australia’s most established luxury jewellery houses. The brief was to create imagery for their highest tier Vault pieces, jewellery defined by rarity, heritage, and craftsmanship.

The campaign was conceived as a six-image series, designed to run as multiple double-page spreads within Vogue. While only two of the final advertisements are included here, the complete visual set informed the campaign’s tone and direction. For this case study, I’ve included some of the published ads alongside the imagery supplied to the magazine.

The Creative Approach

The concept centred on restraint and legacy. Rather than relying on overt luxury cues, the decision was made to photograph the Vault pieces against a written letter, an intimate, tactile background that subtly referenced history, provenance, and time.

The letter introduced softness and narrative into the frame, contrasting with the precision and permanence of the jewellery itself. Its texture created depth without distraction, allowing the diamonds and gemstones to remain the focal point while suggesting a sense of personal inheritance rather than display.

The Shoot

Lighting was handled with a high level of control, shaped to honour the cut, scale, and weight of each piece. Shadows were kept refined and intentional, ensuring the jewellery read clearly at double-page scale while retaining detail when viewed up close.

Every image was composed with the magazine format in mind. Negative space, balance, and typography placement were all considered to ensure the final ads felt at home within Vogue’s editorial environment—luxurious, calm, and confident.

The Outcome

Two of the six advertisements were selected and published as double-page spreads. While the full series was not printed, the campaign imagery successfully communicated the Vault collection’s exclusivity and depth.

Including both the published ads and the supplied images in this case study offers a broader view of the creative intent behind the campaign and the level of consideration given to producing luxury advertising photography for print.

Services

I work with high-end jewellery brands and heritage houses to create refined advertising imagery for print and digital campaigns. Based in Brisbane, I specialise in luxury jewellery photography that balances technical precision with editorial storytelling.