Logo with the text 'TOMMMAC PHOTOGRAPHY' representing commercial photographer Tom MacDonald who's based in Brisbane Australia.

High Quality Jewellery Photography Right Here In Brisbane

You have put the time, craftsmanship, and detail into creating fine jewellery and watches. When it comes to showcasing them on your e-commerce store, website, social media, or print catalogue, the photography needs to reflect that exact level of precision.

A photgraph by Tom MacDonald, of a fine gemstone and pearl necklace made by Margot McKinney in Brisbane.
Photograph of a necklace
Two luxury diamond rings on sandy surface with shadows.
Diamond engagement ring with a princess-cut diamond set in a white metal band.
Silver earrings with curved diamond embellishments on a white fabric background.
A silver ring with a circular arrangement of diamonds and a floral design in the center, placed on a light pink surface with blurred light pink flowers in the background.
Gold ring with a large pink gemstone surrounded by smaller diamonds, displayed on textured gray stone steps.
Two gold hoop earrings with embedded diamonds on a dark background.
A diamond ring with a floral design on a dark blue background, with light reflecting off the diamonds creating a sparkling effect.
Three gold necklaces with jeweled butterfly and bee pendants laid out on a pink background, with white flowers at the bottom left corner.
Two silver rings with diamonds, one featuring a large emerald-cut diamond and the other a band with smaller diamonds.
A diamond necklace with a floral design, displayed on a silver-colored surface.
Silver necklace with two interconnected circles, one encrusted with small stones and the other with a small pink stone, on dark blue fabric background.
Two rings, one silver and one gold, each with a large rectangular-cut diamond.
Close-up of a silver tennis necklace with clear round-cut gemstones on a white background.

Why is fine jewellery and watch photography so technically demanding?

Capturing fine jewellery and luxury timepieces requires specialised optical techniques, precise light control, and advanced post-production to showcase intricate craftsmanship accurately.

  • Macro Focus Stacking: Macro lenses have an extremely shallow depth of field. To ensure a ring, watch face, or stone setting is crisp from front to back, I capture multiple sequential frames at micro-adjusted focal points and blend them into a single, pin-sharp composite.

  • Rigid Set Stability: Focus stacking requires absolute precision. The camera and staging are locked down completely on set to eliminate micro-vibrations and ensure seamless frame alignment.

  • Controlled Reflection and Lighting: Polished metals and faceted gemstones act like mirrors. I build custom, micro-diffused lighting setups for each individual piece to control reflections, highlight stone clarity, and render accurate gold, platinum, and silver tones.

  • Detailed Hand-Retouching: High-resolution macro sensors reveal dust and minor surface imperfections invisible to the naked eye. Every final image undergoes meticulous retouching to clean surfaces and refine contrast while keeping the piece completely authentic.

To see e-commerce imagery please click here. or for product based work please click here.

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A commercial product photograph of a watch by Brisbane based watch maker Adina. Taken by Tom MacDonald for their website and editorial use.
A group shot of Rolex watches taken in Hong Kong by Tom MacDonald for Bonhams Hong Kong's fine watch catalogue .
A fine watch detail taken in atmosheric lighting by Tom MacDonald, a Brisbane based commercial photographer.
An editorial image of a watch taken by Tom MacDonald, a Brisbane based copmmercial photographer.
A luxury Patek Philippe wristwatch with a black dial, silver case, black leather strap, Taken by Tom MacDonald for Bonhams London fine watch catalogue.

Why jewellery brands choose us

  • 20+ Years Specialising in Jewellery: This is dedicated fine jewellery and watch photography, backed by two decades of technical expertise rather than general product work.

  • International Expertise, Local Service: Bringing world-class standards home to Australia, including professional experience shooting catalogues as a staff photographer at Bonhams in London and freelance work in Hong Kong.

  • Based in Brisbane, Working Australia-Wide: Operating locally from a fully equipped Brisbane studio, with mobile capabilities to set up on-site anywhere across Australia.

  • Transparent Per-Image Pricing: Simple, predictable pricing structures built for brands managing inventory volume and margins.

  • Mobile Studio Capability: Fully equipped to shoot on-site at your showroom, workshop, or preferred premises so your high-value stock can stay right where you need it.

  • Specialised In-House Retouching: Meticulous digital post-production handled personally to ensure consistent, true-to-life metal tones and gemstone brilliance across your entire collection.

  • Advanced Focus Stacking: Pin-sharp macro detail from front to back that holds up perfectly on high-resolution e-commerce zoom and digital lookbooks.

  • Designed to Convert: Imagery crafted not just to look stunning, but to build trust, reduce returns, and drive online sales.

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A photograph of a diamond ring taken for Hardy Brothers in Brisbane by Tom MacDonald
A photograph of a gold ring with a prominent large diamond centerpiece and smaller diamonds along the band, inside a white jewelry box with a soft fabric lining taken for Hardy Brothers in Brisbane by Tom MacDonald
A commercial jewellery image of a Gold jewelry set with diamonds, including a ring and two bracelets, displayed on a dark background. Taken by TomMac Photography in Brisbane.
A photograph of a diamond ring taken for Hardy Brothers in Brisbane by Tom MacDonald of Tom Mac Photography
A commercial jewellery image of a gold ring with a large pinkish square gemstone in the center, surrounded by small diamonds and set on a soft white surface with a beige fabric background taken for Hardy Brothers in Brisbane by Tom MacDonald
A commercial photograph of a diamond ring in a jewellery box. taken for Hardy Brothers in Brisbane by Tom MacDonald
A commercial jewellery photograph of a gold ring with a diamond solitaire setting taken by Brisbane based commercial photographer Tom MacDonald for Hardy brothers jewellers.
A commercial jewellery image of a gold ring with a diamond solitaire and diamonds on the shoulders setting taken by Brisbane based commercial photographer Tom MacDonald for Hardy brothers jewellers.
A commercial jewellery photograph of a white gold ring with a diamond solitaire setting taken by Brisbane based commercial photographer Tom MacDonald for Hardy brothers jewellers.
A commercial jewellery photograph of a gold ring with a diamond solitaire setting on a grey background taken by Brisbane based commercial photographer Tom MacDonald for Hardy brothers jewellers.
A commercial jewellery editorial photograph of two silver rings with large clear gemstones resting on a white surface, with a white box . The image was taken by Tom MacDonald in Brisbane for Hardey Brothers Jewellers
A commercial jewellery photograph close-up view of a diamond engagement ring taken by Brisbane based commercial photographer Tom MacDonald for Hardy brothers jewellers.
A silver ring with five large, round, clear gemstones set in a row. taken for HArdy brothers jewellers in Brisbane by commercial jewellery photographer Tom MacDonald of Tom Mac photography.
A commercial jewellery photograph of a pair of gold ring with a single large diamond taken by Tom MacDonald of Tom Mac photography Brisbane
A commercial jewellery photo of a pair of gold rings taken by Tom MacDonald of Tom Mac photography Brisbane

FAQ’S

  • Standard turnaround time for jewellery and watch photography is within 10 days of the shoot.

    Because fine jewellery retouching involves meticulous work, such as cleaning up micro-dust, balancing reflections, and refining stone clarity, it requires a careful, unhurried process. However, retail calendars and marketing launches move fast. If you have an upcoming product drop or press deadline, let me know ahead of time, and I will adjust the schedule to get your images ready when you need them.

  • Yes. I fully understand that high-value inventory requires absolute security. If your pieces cannot leave the premises or you prefer to avoid the logistics of shipping valuable stock, I can bring a complete mobile studio directly to your Brisbane showroom, workshop, or secure facility.

  • Yes. Many clients choose to courier their pieces directly or drop them off at the Brisbane studio. If it suits your workflow better, secure item collection can also be arranged upon request.

  • At TomMac Photography we shoot all kinds of jewellery. No job is too big or too small.

  • Yes. High-resolution macro photography magnifies microscopic dust particles, lint, and fingerprints that are invisible to the naked eye. Starting with professionally cleaned pieces delivers the cleanest, sharpest final result. While I always do a final detail check and clean on set, preparing your inventory beforehand ensures your pieces look flawless right out of the camera.

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